Context

The company GrillCo that sells natural charcoal wanted a campaign to promote their match fire starter.

The campaign was designed and directed by Luis Correa our Art Director at CreativePark S.A.. One portion of the campaign’s ideas was to make a game that showed how difficult or time consuming was to excite a fire with a simple fan (something we traditionally do here in Paraguay) for our grill styled cuisine. The game’s core was to frustrate and slightly entertain the player to make them feel slightly exhausted with the hopes that they get enough points to win a product.

At the end of the game once they reach the time limit, the player encountered this message. “How can you gain more points without much effort?”

[…] (Luis’s idea) was to portray simply, why it’s easier to use GrillCo’s products to start a fire.

After the player pressed the Play button they watch a video about how easy it is to start a fire with GrillCo’s marches. The idea was strategic and well done.

You can watch the final video here in spanish:

The Challenge

While developing the game itself was not a complicated task, we had to do so in less than a week. And also use an iPad to capture the player’s data, such as name and email or phone number.